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Discover the latest News, Creative Campaigns, Interviews, and Insights on Marketing, Advertising, and Business trends across the Asia Pacific.
- 74articles · 30d
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- Aug 18, 2026earliest in window
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News
Mike Sunda on Building PUSH in Japan, the Independent Agency Scene, and Working Across Cultures
11+ hour, 19+ min ago (699+ words) PUSH Founder Mike Sunda discusses the importance of protecting the chemistry of a close-knit team, the challenges and rewards of fast-turnaround work, and building an independent creative business in Japan. As part of an interview series in collaboration with ONE…...
Apple Watch Series 12 Ad Highlights Your Health Speaking From the Heart
3+ day, 12+ hour ago (174+ words) Created with TBWA\Media Arts Lab, the campaign film was directed by Camille Summers-Valli and shot by Academy Award-winning cinematographer Hoyte van Hoytema. Apple has launched ‘Between Beats,’ a new film introducing Apple Watch Series 12 and its new Health Sensing…...
Mutant Wins PR Mandate for Singapore's Beyond the Label
4+ day, 12+ hour ago (397+ words) The appointment includes support for BTL Fest 2026 and public education campaigns across Singapore. Mutant has been appointed as the public relations partner for Beyond the Label (BTL), a nationwide Singapore movement addressing stigma and advocating for the social inclusion of…...
The Storyteller at the Edge of the World
4+ day, 10+ hour ago (1097+ words) Liz Courtney spent nearly two decades in communications before taking her ability to find, shape and share stories into an entirely different arena: climate science, documentary filmmaking and the future of the planet. On a dog sled heading towards the…...
HubSpot Campaign Celebrates the People Who Make it Look Effortless
4+ day, 12+ hour ago (369+ words) The campaign features films, audio, and out-of-home activations across the U.S., U.K., Australia, and Germany. HubSpot has launched a global brand campaign created with AKQA, featuring workplace professionals who are portrayed as calm and prepared because they have the tools and information…...
Eight Artists Reimagine an Oscar-Nominated Screenwriter???s Script With AI
5+ day, 4+ hour ago (345+ words) Efthimis Filippou and creative production partner MikeTeevee launch HUMANCENTRIC, giving eight artists the same script and creative freedom to interpret it using AI. Oscar-nominated screenwriter Efthimis Filippou, known for The Lobster, The Killing of a Sacred Deer and Kinds of…...
Creativefuel Goes Fully Remote Makes 'Office Hours' Optional
5+ day, 12+ hour ago (246+ words) The move removes mandatory office and location requirements for more than 400 employees across Mumbai, Indore and Gurugram. Creativefuel has moved to a fully remote working model, removing mandatory office and location requirements for its workforce of more than 400 employees across…...
CJ WORX Turns Thai Guardian Spirit Into an Art Toy That Tells You to Get Up
5+ day, 12+ hour ago (305+ words) CJ WORX has created Lukkha Angel, an art toy designed to remind people to get up and move every 30 minutes to help reduce the risk of non-communicable diseases (NCDs). The product is based on the Rukkha Angel, a guardian spirit…...
Don???t Advertise to Gamers. Earn Your Place in the Fandom
1+ week, 5+ hour ago (930+ words) Gretchen Que discusses how brands can earn a place in gaming communities by understanding the culture, contributing something meaningful, and giving fans ways to participate. There is an assumption about gamers that marketers need to retire: gamers hate advertising. They…...
Hublings Form Umbrella Mob for StarHub 5G+ Push in Singapore
1+ week, 23+ hour ago (265+ words) StarHub has launched an integrated campaign for its upgraded 5G+ mobile network, titled “Get More with 5G+,” created by TBWA\Singapore. The campaign launched on 25 August and uses StarHub’s Hublings characters, who team up to form what the release describes as the…...