12+ hour, 22+ min ago   (428+ words) Perth-based full service agency Marketforce has been split up by Omnicom with Attivo Group’s agency 303 has taking over its creative, digital and production capabilities. Marketforce’s broader media and technology capabilities will now sit within Omnicom Oceania’s specialist businesses, including OMD…...

4+ day, 12+ hour ago   (466+ words) Lite n’ Easy is giving its healthy living credentials a lighter touch, enlisting comedian and content creator Christian Hull for a new Spring campaign via Ogilvy. The Australian meal delivery brand is looking to shake up the traditionally serious health…...

4+ day, 15+ hour ago   (447+ words) Sampling network Blobfish International has appointed former Coca-Cola executive Amanda Millán as its new US business development manager. The appointment comes as Blobfish builds on strong momentum in the US, including a collaboration with CloudKitchens, led by Uber co-founder and…...

5+ day, 12+ hour ago   (1188+ words) Andrew ‘Cambo’ Cambridge has been in the hot seat Initiative for a little more than two months. In his first interview since taking the role, he tells B&T that his initial reaction to be approached for the job was…...

5+ day, 14+ hour ago   (450+ words) Australian shoppers have never been easier to win with a discount, or harder to keep once it ends, with new research finding over nine in 10 have already switched brands for a better offer and nearly four in five have visited…...

6+ day, 12+ hour ago   (256+ words) Omnicom Media New Zealand has promoted Angela Spain to the newly-elevated role of chief content officer. Spain has played a key role in the evolution of Omnicom Media New Zealand’s content capabilities, helping drive the integration of content, communications, media…...

6+ day, 12+ hour ago   (150+ words) Antonia Sanda has been named as communications lead in Australia and New Zealand for Anthropic – the owner of Claude. Sanda comes from roles such as senior director, communications, APAC for HRMS platform Deel for over four years as well as…...

6+ day, 14+ hour ago   (359+ words) Coffee Meets Bagel (CMB), the dating app for serious, intentional daters, has officially launched in Australia with ‘Let’s Get Serious’, its debut campaign created by full service B Corp agency Paper Moose. The integrated campaign uses witty, tongue-in-cheek wordplay on…...

6+ day, 15+ hour ago   (369+ words) PHD Australia has created a new role to elevate the agency’s evidence and measurement capability. David Clugston, who was previously the head of marketing and analytics at Woolworths, has joined the agency as head of effectiveness. Clugston brings nearly two…...

1+ week, 15+ hour ago   (151+ words) Publicis Groupe NZ has promoted Jayde Hill to general manager, people and culture in New Zealand. Since joining Publicis Groupe in 2018, Hill has held a number of leadership positions, most recently as head of people and culture NZ. In her…...