14+ hour, 23+ min ago   (428+ words) Perth-based full service agency Marketforce has been split up by Omnicom with Attivo Group’s agency 303 has taking over its creative, digital and production capabilities. Marketforce’s broader media and technology capabilities will now sit within Omnicom Oceania’s specialist businesses, including OMD…...

14+ hour, 40+ min ago   (408+ words) Independent creative agency OUTSIDE IN has signed an ongoing partnership with the AMCS (Australian Marine Conservation Society) for brand and creative collaboration, extending across the group’s pillars of brands, issues and projects. Rather than a traditional project-based agency relationship, the…...

15+ hour, 23+ min ago   (553+ words) At the heart of the platform is a renewed appetite for craveability and a move from function to feeling, putting food, personality and the simple joy of pizza firmly back at the centre of the Domino’s experience. It’s a shift…...

17+ hour, 15+ min ago   (351+ words) Raja Rajamannar, the former global CMO of Mastercard, has delcared that the marketing theories and frameworks developed decades ago are outdated, and have been for some time. He delivered the punchy prognosis on the future of marketing on the Marketing…...

4+ day, 14+ hour ago   (697+ words) New independent agentic ad tech platform pubX has launched in Australia, appointing ad tech veteran Andrew Gilbert as its Country Manager ANZ as it looks to build out its presence across the local advertising market. Gilbert joins pubX following senior…...

4+ day, 14+ hour ago   (466+ words) Lite n’ Easy is giving its healthy living credentials a lighter touch, enlisting comedian and content creator Christian Hull for a new Spring campaign via Ogilvy. The Australian meal delivery brand is looking to shake up the traditionally serious health…...

4+ day, 14+ hour ago   (549+ words) SavourLife has launched a new brand platform and campaign celebrating the Australian pet parents who take their love of their furry friends very, very seriously. Created with strategic and creative partner Ground Swell, the new platform, ‘For Pet Parents Who…...

4+ day, 17+ hour ago   (447+ words) Sampling network Blobfish International has appointed former Coca-Cola executive Amanda Millán as its new US business development manager. The appointment comes as Blobfish builds on strong momentum in the US, including a collaboration with CloudKitchens, led by Uber co-founder and…...

5+ day, 13+ hour ago   (1655+ words) There is no shortage of people in adland who can spot a good idea. The trick is knowing which ideas are actually worth pursuing — and having the strategic sense to give them a fighting chance. Agency strategists are among the…...

6+ day, 6+ hour ago   (1296+ words) There are few Australian national teams more successful than the Kookaburras and Hockeyroos. The pair regularly compete for podium places at the Olympic Games and Hockey World Cup, yet the sport has barely scratched the surface when it comes to…...