14+ hour, 4+ min ago   (327+ words) Following the launch of the new brand platform ‘Great Insurance, Obviously’, GIO and Leo Australia have brought the red safety mat into the real world through a series of hyper-contextual outdoor installations, designed around the environments they inhabit. Building on…...

14+ hour, 40+ min ago   (408+ words) Independent creative agency OUTSIDE IN has signed an ongoing partnership with the AMCS (Australian Marine Conservation Society) for brand and creative collaboration, extending across the group’s pillars of brands, issues and projects. Rather than a traditional project-based agency relationship, the…...

15+ hour, 23+ min ago   (553+ words) At the heart of the platform is a renewed appetite for craveability and a move from function to feeling, putting food, personality and the simple joy of pizza firmly back at the centre of the Domino’s experience. It’s a shift…...

4+ day, 14+ hour ago   (466+ words) Lite n’ Easy is giving its healthy living credentials a lighter touch, enlisting comedian and content creator Christian Hull for a new Spring campaign via Ogilvy. The Australian meal delivery brand is looking to shake up the traditionally serious health…...

4+ day, 14+ hour ago   (258+ words) R.M.Williams has tapped Australian actor, writer and filmmaker Joel Edgerton for its latest campaign, ‘Worn Well’, celebrating the stories, experiences and character that come with a life well lived. The campaign is built around the idea that character isn’t something…...

4+ day, 14+ hour ago   (327+ words) Nine took a trip down memory lane on Wednesday night, celebrating seven decades of Australian television with 70 Years Of Television, a special revisiting the shows, personalities and moments that have shaped the nation’s relationship with the small screen. The first…...

4+ day, 17+ hour ago   (442+ words) Aussie Apples has launched a new social-first campaign starring Appy the Amazing Apple, a no-nonsense fruit on a mission to help Australians kick their unhealthy snacking habits. Developed by Thinkerbell for Hort Innovation, the work builds on Aussie Apples’ ‘No…...

6+ day, 9+ hour ago   (461+ words) In this series, we’re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and…...

6+ day, 14+ hour ago   (301+ words) Australian ready-made meal provider, Lite n’ Easy, has launched a new campaign to promote the role nutrition and access to affordable healthy meals plays in improving quality of life of older people. The campaign spans television, radio, print, social and…...

6+ day, 16+ hour ago   (465+ words) Vanuatu Tourism Office is taking Australians inside real stories told by the Ni-Vanuatu people who celebrate this living culture every day. This week it has launched its latest consumer marketing campaign ‘Vanuatu Uncovered’. The campaign sits under the destination’s Answer…...