12+ hour, 37+ min ago   (408+ words) Independent creative agency OUTSIDE IN has signed an ongoing partnership with the AMCS (Australian Marine Conservation Society) for brand and creative collaboration, extending across the group’s pillars of brands, issues and projects. Rather than a traditional project-based agency relationship, the…...

12+ hour, 40+ min ago   (438+ words) Perth-based full service agency Marketforce has been closed by Omnicom. As a result, the creative arm will transition to Attivo Group’s integrated agency, 303, with 303 acquiring Marketforce’s creative, digital and production capabilities. As for Marketforce’s broader media and technology capabilities, they…...

13+ hour, 20+ min ago   (553+ words) At the heart of the platform is a renewed appetite for craveability and a move from function to feeling, putting food, personality and the simple joy of pizza firmly back at the centre of the Domino’s experience. It’s a shift…...

14+ hour, 50+ min ago   (235+ words) Under the new multi-year deal, which is the first ever brokered outside the US, Talent Corp has secured exclusive representation rights for brands from Australia, Southeast Asia and the South Pacific, giving them product placement opportunities on the global stage....

14+ hour, 57+ min ago   (331+ words) Coinciding with the City Rail Network going live, QMS NZ has officially turned on its City Rail Link (CRL) network with a fully subscribed roster of foundation partners that includes 2degrees, BNZ, Spark, The Warehouse Group, ANZ and Tower. QMS’ new…...

16+ hour, 2+ min ago   (341+ words) The recent demise of M+C Saatchi’s Australia and New Zealand buyout has put PE at the front of a lot of agency owners’ minds. It’s an understandable reflex, write Sangeeta and Will Leach, owners of The Leach Partnership. The…...

4+ day, 12+ hour ago   (697+ words) New independent agentic ad tech platform pubX has launched in Australia, appointing ad tech veteran Andrew Gilbert as its Country Manager ANZ as it looks to build out its presence across the local advertising market. Gilbert joins pubX following senior…...

4+ day, 12+ hour ago   (1746+ words) Ian Ball, global CEO of the Enero Group, is a measured talker. But when he starts, the Woolwich-born Arsenal fan is not one for vagaries, platitudes or cliches. In this first part of an exclusive and wide-ranging interview with B…...

4+ day, 12+ hour ago   (466+ words) Lite n’ Easy is giving its healthy living credentials a lighter touch, enlisting comedian and content creator Christian Hull for a new Spring campaign via Ogilvy. The Australian meal delivery brand is looking to shake up the traditionally serious health…...